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Demonstration builds

Atelier NordArchitecture Halden BuildCustom builder Coreline StructuralStructural engineering Grain & JointJoinery Marren ContractsMain contractor Open the work section

Free 24 hour audit

Send your web address. You get back a written review of layout problems, mobile bugs and performance bottlenecks within 24 hours. Not a scanner, and no sales call.

Send me the audit

1 build at a time

Custom websites and process automation for businesses.

Clear web presentation and custom software tools, built to remove repetitive manual work. Fixed pricing, delivered in two to four weeks.

  • Flat feeQuoted to your project
  • 24hFree audit, by email
  • 2 to 4Weeks to build
  • 100%Yours at handover

01Before and after

The difference presentation makes.

Same business data, same photographs, completely restructured presentation for mobile screens. Drag the divider.

The rebuilt website, with the work shown large and the phone number in view
The original website, cramped in the middle of the screen with thumbnail photographs
Before After
  • Win the click

    It fits the phone

    The before has to be pinched to read. Almost everyone looking you up is on a phone.

  • Show the work

    The buildings get room

    Three finished houses at 104 pixels wide become photographs worth looking at.

  • Create enquiries

    The number is always there

    A contact form buried on another page becomes a phone number on every screen.

  • Build trust

    Claims become facts

    Twenty six years, four houses a year, finished on contract. Numbers a competitor could not copy.

Both sides are ours. Halden Build is invented, built twice, so one company can be seen either way.

02What is built here

Two kinds of work, one studio.

A site that survives being looked up on a phone at night, and software that takes the repeating parts of the week off somebody's desk.

Websites

Built for the phone first, designed at 390 pixels before a laptop, and yours completely at handover.

  1. 01

    Up to eight pages

    Or one done properly, if that is all the business needs.

  2. 02

    Projects written up

    With photographs at a size worth looking at, rather than thumbnails.

  3. 03

    Phone first

    Designed at 390 pixels before a laptop, because that is where it gets read.

  4. 04

    You own all of it

    Files, domain, hosting account. Nothing stays in our name.

Automation

Four jobs that businesses hand to a person every week, and should not have to.

  1. 01

    Quotes and invoicing

    A quote becomes an invoice becomes a record you can search, without anyone retyping it in between.

  2. 02

    Document extraction

    The numbers and details pulled out of PDFs, forms and photographs automatically, into something you can search.

  3. 03

    Scheduling and reminders

    Follow-ups and deadlines that track themselves, so chasing them stops being somebody's afternoon.

  4. 04

    Reporting dashboards

    One page of metrics, compiled directly from the data your operation already produces.

Also Linux servers and self-hosting, so the tools run on a machine you own. AI is used only where it earns its place, and checked by a person before it counts.

03Demonstration builds

Five businesses, five different answers.

A structural engineer and a joinery workshop do not sell the same way, and neither do a clinic and a letting agent. These five are built. Open any of them on your phone and use it.

Demonstration sites, one per trade. The practices are invented, so no client's work is used to sell ours.

The Atelier Nord demonstration site

Architecture

Atelier Nord

Editorial and image led. The building is on screen before a single claim is made.

Open the site
The Halden Build demonstration site

Custom builder

Halden Build

Warm, phone number always up, checkable numbers instead of adjectives.

Open the site
The Coreline Structural demonstration site

Structural engineering

Coreline Structural

Dark and technical, credentials doing the work rather than photography.

Open the site
The Grain & Joint demonstration site

Joinery

Grain & Joint

Near black so the timber glows. Craft sells on grain and joint lines, not on paragraphs.

Open the site
The Marren Contracts demonstration site

Main contractor

Marren Contracts

Scale first, because the buyer is asking whether you can handle a job this size.

Open the site

04Free 24 hour audit

Get a manual audit of your current site.

Send your web address. You get back a written review of layout problems, mobile bugs and performance bottlenecks within 24 hours. Not a scanner, and no sales call.

Send your web address to newelcontact0@gmail.com

A day rather than five seconds. If your site is already doing its job, that is what it will say.

What arrives, for a builder's site

5 worth fixing

  • fail Mobile No viewport rule, so the page opens at desktop width heaviest
  • fail Presentation Three finished houses, each 104 pixels wide 104px
  • fail Dead page The gallery has said coming soon since 2019 dead link
  • fail Contact path No number or email on the home page at all no route
  • fail Order The best of the four projects is shown last, behind three smaller ones by eye
  • warn Words The home page says bespoke solutions where it could name the town you build in by eye
  • pass Security Certificate valid and renewing on its own 71 days

The last two rows are the reason for the whole thing. No tool can see that your best building is at the bottom of the page. And if that is all we find, we say the site is fine and leave you alone.

A worked example. Yours arrives as one email about your own site, worst thing first.

05How it works

Four steps, and you see something at each one.

  1. 01

    Free audit

    You send the address. We email back what we found, within 24 hours.

  2. 02

    Draft page

    One real page of the new site, on your own phone, before you commit.

  3. 03

    Full build

    Two to four weeks. You watch it go up on a live link as it happens.

  4. 04

    Handover

    It goes live on your domain. Files, logins and a short written guide. Nothing is locked to us.

Fast. Accessible. Built to last.

Published here, then measured in your browser as you read.

  • Under 1.5s on 4G
  • Under 500 KB a page
  • WCAG AA contrast
  • No trackers
  • No third party requests

Not a good fit if

  • You want the cheapest possible site
  • Nothing is photographed and there is no budget to fix that
  • You want branding, print and social as well

06Pricing

One fee, agreed in writing before anything starts.

  • From $799The whole build, paid once
  • $29 a monthCare plan, optional, cancel any month

$799 is where a build starts. The exact figure is in writing after the audit and before you commit, and it does not move.

What moves the number

Quoted to the size of the job, not by the hour.

  1. 01

    How many projects go in

    A practice putting eight builds on the site is a different job from one putting two.

  2. 02

    Whether the photographs need work

    Work that is already photographed well costs less to put up than work that is not.

07Questions

The things people ask before they write.

What does it cost?

Builds start at $799, a flat fee quoted to the size of the job. The exact number is in writing after the audit, before you commit, and it does not move. The care plan is $29 a month and is optional.

Is the audit actually free?

Yes, and there is no call attached to it. If there is nothing worth changing we say so, and that is the end of it unless you write again.

Do I have to write the words?

No. We draft from one conversation and you correct it. The facts come from you, the writing does not.

What if I do not like it?

That is what step two is for. You see one real page before you commit, and if it is wrong you walk away having paid nothing.

I already work with a designer.

Then you need someone to build it, and we work to their drawings. Often a better result than either of us alone.

Do you do logos and branding?

No. We build websites for one kind of client and we are better for staying narrow.

What does the care plan cover?

Hosting and certificate kept current, small changes whenever you need them, a new project page each quarter, monitoring, and backups kept off the server. Cancel any month, and the site is yours either way.

08Start here

Send the address. We will tell you what is wrong with it.

One line with your web address is enough. A written review comes back within 24 hours, and there is no call attached to it.

Email the studio

newelcontact0@gmail.com